Resume

2019 - 2020

Digital Nomad (Participant)

Remote Year

Remote Year is an organization that helps professionals embrace the remote work movement and leverage it towards personal and cultural development.

• Enrolled in UX Design classes, working on expanding my skill set to lean more into my interest of curating exceptional user experiences.

• Traveled with a group of 22 professionals, from a variety of industries, through Vietnam, Thailand, Japan and Malaysia taking part in immersive cultural experiences, leading two professional development workshops and participating in positive impact activities.

2016 - 2019

Marketing Programs Specialist

Airlines Reporting Corporation (ARC)

Key Achievements: Developed and executed ARC's annual customer conference event marketing strategy, TravelConnect, for two consecutive years. Grew 400+ person event almost 5% year-over-year and now holds a record-breaking attendance streak since 2017. In 2019, broke record for attracting the most first-time attendees, which totaled to be a third of the total attendance since the event's inception.

• Collaborated with internal and external business partners to execute complex, multi-tiered B2B marketing initiatives and strategies, including 30+ customer-focused email marketing campaigns and supporting a suite of 25+ product email marketing initiatives.

• Worked cross-functionally with content, design, and web teams to create a branded, user-friendly website and event application. Co-wrote online conference registration process as well produced content to create an exceptional conference event app experience.

• Wrote long form and short form copy for digital channels, including paid ads, corporate website, company blog and Facebook, Twitter, YouTube, LinkedIn, Instagram posts, including editing content for product and customer-centric emails.

• Identified opportunities to grow customer engagement by optimizing email designs and customer newsletters templates. Supported strategic marketing plans for existing and new product launches.

2014 - 2016

Marketing Communications Specialist

Water Environment Federation 

Key Achievement: Contributed to marketing strategies for an award-winning, multi-million dollar annual conference and tradeshow, Water Environment Federation Technical Education Conference (WEFTEC), which attracted 25,000+ attendees worldwide.

• Created 10+ WEFTEC marketing campaigns with key internal stakeholders using direct mail, video, conference event in-app promotions and advertisements.

• Generated, edited, and shared daily social media content that builds meaningful connections and encourages followers to take action (Facebook, Twitter, etc.) and routinely pulled social media analytics to develop effective social media campaigns.

• Managed content and brand style updates to WEFTEC.org and WEF.org websites; assisted with improving SEO strategies.

• Assisted with developing strategic relationships with global partners and potential members and facilitating collaborative international program initiatives.

2013 - 2014

Public Advocacy Communications Specialist

Water Environment Federation 

Key Achievement: Organized National Infrastructure Summit in Washington, D.C., which attracted 150+ attendees and oversaw a $25,000+ event budget.

• Spearheaded social media strategy and communications plan for the U.S. Water for Jobs public awareness.

• Maintained Water for Jobs content and brand style on all print materials and digital channels, including website, newsletter, factsheet, brochures, and presentations.

• Co-led the inception of the “Water Advocates" program and assisted in developing branded program materials, maintained microsite on CQ Roll Call and produced content for social media channels.

2012 - 2013

Communications Coordinator

Water Environment Federation

Key Achievement: Provided communications support to various public education programs and campaigns such as WATER’S WORTH IT, Stockholm Junior Water Prize, Work for Water, & World Water Monitoring Challenge.

• Produced 3 co-located events during WEF’s annual conference and coordinated a special event in Stockholm for World Water Week.

• Published 10+ content pieces for public outreach programs including, managed the first video contest for the public awareness campaign, including monitoring 3 social media platforms.     

• Partnered with design, technical education, and public education teams to support a wide range of campaigns; contributed to content creation of press releases, social media posts and other media relations strategies.       

Education

B.A. Mass Media Arts - Journalism

Clark Atlanta University, Atlanta, GA

User Experience Design Professional (CUXP)

Skillcrush, Online Bootcamp

Storytelling in Modern Media (Certificate)

Thread at Yale University, New Haven, CT

Digital Marketing Theory & Analytics (Certificate)

University of Illinois Urbana-Champaign by Coursera.org

Certificate of completion

Y Combinator, Startup School for

Future Founders