Service Delivery Design, Copywriting, Touchpoint Optimizer

As a member of the service design team, I work cross-functionally with product, engineering and fulfillment stakeholders to curate end-to-end "Do-It-For-You" (DIFY) experiences for everyday entrepreneurs.

Image by Thought Catalog

What working with me is like 

"Her peers love it when she takes the lead and isn't afraid to provide input, ask hard questions and be honest about concerns. She's fearless in how she holds the bar high for how we can work together better --- 'keep seeking clarity so fiercely.'"



  • Customer journey & service delivery design

  • Customer research, ethnographic mapping & analysis 

  • UI/UX prototype + content 

  • Customer email communication journey, help articles, service/ product nomenclature, training resources and call guides 

  • Design thinking, systems thinking & strategy

  • User testing, survey analysis, experimentation and focus groups



Lead service designer + strategist

Lead service designer + strategist

Contributing service designer + content

Plant Shop

What my colleagues say 

"Arika's a 'powerhouse' and 'rock star' when it comes to absorbing complex info quickly."