GODADDY
Service Delivery Design, Copywriting, Touchpoint Optimizer
As a member of the service design team, I work cross-functionally with product, engineering and fulfillment stakeholders to curate end-to-end "Do-It-For-You" (DIFY) experiences for everyday entrepreneurs.
What working with me is like
"Her peers love it when she takes the lead and isn't afraid to provide input, ask hard questions and be honest about concerns. She's fearless in how she holds the bar high for how we can work together better --- 'keep seeking clarity so fiercely.'"
WORK AT A GLANCE
Customer journey & service delivery design
Customer research, ethnographic mapping & analysis
UI/UX prototype + content
Customer email communication journey, help articles, service/ product nomenclature, training resources and call guides
Design thinking, systems thinking & strategy
User testing, survey analysis, experimentation and focus groups
MY PRODUCT AREAS
Lead service designer + strategist
Lead service designer + strategist
Contributing service designer + content
What my colleagues say
"Arika's a 'powerhouse' and 'rock star' when it comes to absorbing complex info quickly."