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Image by Thought Catalog

GODADDY

Sr. UX Service Designer

As a member of the service design team, I work cross-functionally with product, engineering and fulfillment stakeholders to lead service design for Website Design Services. Additionally, I serve as a co-leader on UX guidance initiatives, and a consulting design partner within Digital Care & Services.

What working with me is like 

"Her peers love it when she takes the lead and isn't afraid to provide input, ask hard questions and be honest about concerns. She's fearless in how she holds the bar high for how we can work together better --- 'keep seeking clarity so fiercely.'"

AREAS OF EXPERTISE

  • Customer journey mapping 

  • Service delivery design + systems thinking

  • Customer research + analysis

  • UI/UX wireframing + prototype

  • Content design

  • Interaction design modeling (IDx)

  • Customer experience (CX)

  • Risk assessments

  • User testing, survey analysis (NPS), and experimentation 

SAMPLES OF WORK

Image by Maxim Berg

DESIGN STRATEGY

Image by Dustin Humes

SERVICE OPTIMIZATION

Image by Daniele Levis Pelusi

CONTENT DESIGN

What my colleagues say 

"Arika's a 'powerhouse' and 'rock star' when it comes to absorbing complex info quickly."

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