Creative Technologist | Strategist | Visionary Leader
GODADDY
Sr. UX Service Designer
As a member of the service design team, I work cross-functionally with product, engineering and fulfillment stakeholders to lead service design for Website Design Services. Additionally, I serve as a co-leader on UX guidance initiatives, and a consulting design partner within Digital Care & Services.
What working with me is like
"Her peers love it when she takes the lead and isn't afraid to provide input, ask hard questions and be honest about concerns. She's fearless in how she holds the bar high for how we can work together better --- 'keep seeking clarity so fiercely.'"
AREAS OF EXPERTISE
Customer journey mapping
Service delivery design + systems thinking
Customer research + analysis
UI/UX wireframing + prototype
Content design
Interaction design modeling (IDx)
Customer experience (CX)
Risk assessments
User testing, survey analysis (NPS), and experimentation
SAMPLES OF WORK
DESIGN STRATEGY
SERVICE OPTIMIZATION
CONTENT DESIGN
What my colleagues say
"Arika's a 'powerhouse' and 'rock star' when it comes to absorbing complex info quickly."